About our companY
Company Overview
STAR KITCHEN
Arashima Yuya
2013年
8/15 Le Thanh Ton District 1, HCMC, Vietnam
Cooking School Operations/Wholesale Supply of Sweets and Desserts/Vietnamese Souvenir Product Development and Sales
Takashimaya Ho Chi Minh City, 7-Eleven Vietnam,
FamilyMart Vietnam, Ministop Vietnam
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〈Vietnamese Souvenir Production and Sales〉
We develop and sell unique souvenir products inspired by Vietnam’s local specialties, designed especially for tourists.
Our products are available at our own retail stores as well as through wholesale distribution to souvenir shops across Vietnam.
Our best-selling item, Bánh Mì Rusks, has been featured in four major travel magazines and many online articles and blogs.
〈Wholesale Sweets Business〉
We produce and supply desserts to major convenience store chains in Vietnam, including FamilyMart, Ministop, and 7-Eleven.
Under the brand name STAR KITCHEN, we focus on developing and supplying high-quality Japanese-style sweets to local Japanese convenience stores in Vietnam.
This business began with a small order of just 10 cream puffs for a single FamilyMart store. Today, we produce hundreds of thousands of items each month.
Star KitcheN FoundeR & CeO
YUYA ARASHIMA
"Make your life sparkling"
Bringing Joy Through Food – A Message from Our Founder
At Star Kitchen, we believe in creating joyful, meaningful moments through cooking — with family, with friends, and even with yourself. This vision inspired our beginnings as a cooking studio, and it continues to shape the way we do business today.
What started as Vietnam’s first Japanese cooking studio in 2013 has grown into a full-scale confectionery business. Our sweets, crafted with Japanese quality, are now enjoyed by people all across Vietnam through major convenience store chains.
As we celebrate nearly 10 years since our founding in Vietnam, we’ve expanded our mission. Not only do we want to share the beauty of Japanese culture with the people of Vietnam, but we also want to introduce the charm of Vietnam to the world. This desire led to the launch of our souvenir product line — designed to reflect the richness of Vietnam’s ingredients, culture, and everyday life.
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About the Founder: Yuya Arashima
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Born April 25, 1983
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Graduated from Keio University, Faculty of Law, 2007
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Worked as a business consultant at IBM Business Consulting Services from 2007 to 2012
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Founded Star Kitchen, Vietnam’s first Japanese cooking studio, in 2013
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Appointed Food and Agriculture Advisor at JETRO Ho Chi Minh Office in 2018
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Received the Global Entrepreneur Special Award from the Japan New Business Conference in 2019
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Became an SME Advisor for New Business Development (Japan Organization for SMEs) and advisor to the Kobe Overseas Business Center in 2022
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Selected in 2023 as one of the "Future Leaders Under 40" for the 50th anniversary of Japan-Vietnam diplomatic relations (interview article available)
International Experience
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In 2005, selected by the Cabinet Office of Japan as a youth delegate for international exchange, representing Japan in the Dominican Republic
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In 2006, completed a six-month internship at Grameen Bank in Bangladesh, gaining hands-on experience in microfinance
Internship Opportunities
・Online Internships
Focus on social media marketing, design, and content creation
・On-site Internships in Vietnam
Work in social media, in-store sales, and B2B outreach
